The thinking
behind the work.

Seven identities. Seven distinct points of view. A closer look at the colors, typography, and details that make each one recognizable.

Identity / 01DCSYS wordmark with a green, orange, and blue ribbon symbol

DC Sys Tech

Stylebook

Technology, with a human side.

Identity / 02BYU Calendar hollow-outline Y mark

BYU Calendar

Stylebook

A little more campus.

Identity / 03ShopBird logo: a bird in flight whose wing is an open-end wrench

ShopBird

Stylebook

Built for the working shop.

Identity / 04SalesBird logo: a rose-red swift diving diagonally

SalesBird

Stylebook

A clear next step, at every door.

Identity / 05North Current stacked serif logo in gold on black

Northcurrent

Stylebook

Quiet confidence. A sense of current.

Identity / 06Launchpad app icon: black rounded square with bold IS lettering and a pixel cat

Launchpad

Stylebook

Small steps. Visible progress.

Identity / 07Mesa Assembly glyph: an orange trapezoid beneath an ink cap

Mesa Assembly

Stylebook

Custom work. A distinct point of view.